ABOUT US
AT SONNYROSE, WE BELEIVE BRANDING IS A FEELING–SOULFUL AND DYNAMIC.
We develop thoughtful branding for hospitality, real estate and lifestyle entities. Inspired by New York and the Martino family heritage, rooted in a Brooklyn specialty shop built on care, craftsmanship, and community, SonnyRose builds brands that move people - crafted with intention, rooted in story, and made to endure.
ELIZABETH KEATING
A leader, mentor, advisor, connector, speaker, and proud mother. Founder of SonnyRose.
Q&A*: ABOUT THE FOUNDER
1. What is your current state of mind?
Curious, ambitious, and driven to create meaningful change through creativity and connection.
2. What is your idea of perfect happiness?
Building something beautiful and lasting—whether a brand, a community, or a moment of shared inspiration.
3. What is your greatest passion?
Connecting people and ideas to spark innovation and purpose.
4. What is your greatest achievement?
Founding SonnyRose, a creative and strategic consultancy that helps lifestyle and luxury brands find their voice and vision. (and my children!)
5. You’ve built multiple successful ventures. What’s the common thread?
Vision and integrity. As a leader of several organizations, the goal has always been the same: create work that feels both beautiful and honest.
6. How would you describe your approach to leadership?
Collaborative, intuitive, and human. I believe the best ideas come from collective energy—the MAGIC that happens when talented people trust each other enough to take risks.
7. What do you most value in your work?
The opportunity to transform ideas into living, breathing identities that inspire and endure. The chance to connect with other visionaries and mentor young people.
8. Which projects have shaped you most?
My pro bono work for a healthcare clinic that supported the LGBTQ+ community. It was truly inspiring and heartfelt.
9. What motivates you to keep creating?
The challenge of aligning creativity with meaning, and the joy of seeing clients’ visions elevated beyond expectation.
10. Who are your heroes in real life?
Visionaries who lead with both head and heart—my mom, especially, whose love and support helped shape SonnyRose. ❤️ (shoutout to my momma!)
11. Outside of your business, how do you give back or stay connected to purpose?
I am proud to serve as a Board Member for First Descents, formerly the Vice Chair of Stoke Broker, and on the Advisory Board of SAIRA Hospitality. I also co-founded the nonprofit Paper Fox and formerly served as a co-chair the LGBTQ+ Family Alliance at St. Luke’s. Each reflects a different part of my belief in access, inclusion, and impact.
12. Where did your journey begin
At Georgetown University, shaped by global perspective and creative rigor—and deepened through an online class at Harvard Business School, where I explored the future of sustainable business strategy. Although, my lemonade stand at 9-years old was probably the real start to my journey.
13. What is your favorite saying?
“Lead with your heart”– create with purpose, and always stay curious.
14. What do you consider your greatest strength?
An ability to see potential—in people, in brands, in ideas—and bring it to life.
*This questionnaire was modeled off of the famed “The Proust Questionnaire,” which has its origins in a parlor game popularized by Marcel Proust, the French essayist and novelist, who believed that, in answering these questions, an individual reveals his or her true nature.